When someone emphasizes a feature of a product, what are they trying to do?

When someone emphasizes a feature of a product, they are trying to attract attention to it. Emphasizing a feature can highlight its benefits, making it more appealing to potential customers. By drawing focus to a specific aspect, such as its unique design, functionality, or efficiency, the individual aims to persuade others of the product's value and significance. This strategic attention can influence buying decisions, encouraging customers to consider the highlighted feature as a key reason to choose that product over competitors. This approach is commonly used in marketing and advertising to showcase what makes a product stand out in a crowded marketplace.